YouTube is the ultimate platform for sharing videos and connecting with a wider audience. It is indisputable as a video-sharing platform and offers immense potential for brands, businesses, and content creators. The assortment of online video editors, ease of creating videos on phones, and easy editing scaled up YouTube in the past few years. YouTube has an estimated 2.2 billion users globally and is the frontrunner for sustainable digital marketing.
YouTube is the go-to platform for sharing long-form video content. The convenience of sharing informative, educational, or entertaining videos offers a high degree of versatility for the audience. Most brands have expanded their reach by creating, publishing and uploading a range of content on YouTube.
However, YouTube is also a very competitive platform. There are millions of creators and brands uploading videos daily. As an independent creator starting the journey on YouTube, here is a guide to creating and uploading videos.
Start with research
The first step of creating YouTube videos is not recording the video. Before shooting the video, it is essential to cover the following steps:
Thorough research on the topic: If you have decided to become a YouTube content creator, you must be aware of the topics you want to create videos about. With the high competition, conducting thorough research on the genre or topic you are interested in is necessary. Always be specific about a genre and jot down the type of videos you can create.
Competitor Analysis: Now that you have decided on the topic and the kind of video content you want to create, competitor research is a must. This helps identify the kind of content your competitors are creating and plan your content accordingly. Make sure to watch as many videos made on a similar topic to understand the competitor’s content. Here are a few things to consider for competitor research:
- Type of content or story ideas around the topic that would help in generating views
- Structure and style of video structure
- Length of the video
- Video title and thumbnails used in the video content
- Kind of intro and outro used in the video. Intro for YouTube channel introduces the content in the video and outro summarises it or is used for CTA.
- How CTA (call-to-action) is implemented in the video
Competitor research helps prevent creating copycat videos on the same topic or in the same style.
Brainstorm on topics and structuring
Once you have watched enough competitor videos and zeroed down on the topic or genre, it is time to brainstorm ideas. Understand the audience and the kind of content they want to see. Structuring a storyline is necessary to prevent confusion. Irrespective of the type of video you want to create, crafting the video sequence-wise and scripting the video is necessary for creating the final output. Scripting a video gives you a flow, increases your confidence in speaking, and prevents you from rambling in front of the camera.
Plan the video content before recording
Recording or shooting the video and its subsequent editing become easy when the content is planned. After researching the content and deciding on topics, align it with the purpose. Always ask yourself – “What is the purpose of the video and goals you would like to achieve?”. Typically, video content falls under the following categories:
- Entertainment – This kind of video is creative, fun, and made to entertain the viewers. It can include daily vlogging, travel content, fun series, skits etc.
- Education – If you are an expert in a particular topic or subject, educational content is one of the best ways to create content. Educational content aims towards teaching a skill, explaining concepts and are of tutorial type.
- Awareness – These videos keep people informed and address a concern, topic or information on products or services. Examples of such videos include product reviews, opinion videos etc.
Always creates a storyboard as it provides a visual representation of the video. It’s like sketching out the content of the video and deciding the sequence of the video. This will help you prepare and create video content that aligns with the goal and purpose.
Recording the videos
Once you have charted a plan on the topics and how to create a video, it is time to start the recording process. However, testing the equipment and how to shoot is a prerequisite. You do not need a fancy and expensive camera to record, just the basic gears to start with the recording.
- A smartphone or camera is the basic requirement for shooting a video. Start shooting with the phone if you do not have a camera.
- An external mic is important for creating a clean and crisp sound. Invest in an external mic to attach to the recording device for adjusting the sound level. Always test the mic before using it to ensure it records a clear voice.
- Stabilising gear is necessary to prevent camera shakes and reduce the blurring of the videos.
- Setting up and installing lights is necessary to create a bright and well-lit environment if you are shooting indoors.
Recording the video requires a few more things, like scouting for the right location and planning the background. No matter whether it is indoor or outdoor, proper lighting in the location is crucial for shooting.
Editing the videos with online editors
The online video editors are easy to use. The pre-made template and in-built tools of the editor help ease editing. Editing the videos create a professional-grade video by adjusting the colours, brightness, saturation, warmth and many other factors. The editors help produce seamless videos by adding filters, interesting transitions etc.
Editing requires a certain learning curve to attain professional-level editing. The online editors have tons of features like transcribing speech to text, background music, stock images or videos etc. which adds an interesting element to the videos. Understanding and learning the features of a video editor improve editing over time.
Here are some elements that better impact the quality and reach of a YouTube video.
Intro and outro: Intro to the YouTube channel is necessary as it introduces the content of the video. The intro gives a glimpse of what the audience can expect. You can find a free intro maker for youtube on the internet that can create these kinds of videos. An interesting intro is enough to keep the audience hooked. Likewise, an outro is placed at the end of the video, which closes or summarises the video. Add a CTA (call-to-action) for the outro to redirect the audience when required.
Thumbnail: Always customise the thumbnail to increase the video’s click-through rate (CTR). An exciting and interesting thumbnail is eye-catching and grabs people’s attention. Here’s how to customise a thumbnail to make it fun:
- Use a clear and interesting image that represents the video content
- Add catchy and short text with primary keywords
- Always use aesthetically pleasing vibrant colours along with beautiful fonts
- Don’t give too much but maintain the element of interest
SEO optimisation: Video SEO optimisation is an underrated thing but is essential to improve visibility and increase search engine ranking and organic traffic. Do complete keyword research and use the relevant keywords in the meta description, title, video description, subtitles, thumbnails, meta tags etc. SEO optimisation is backed by the algorithm of search engines, making it more visible.
Uploading and Publish YouTube videos
Once you have recorded and edited the video, the next step is to publicise it on YouTube. Create an account on YouTube, always fill the ‘About Us’ section, and add a cover image and channel picture. Name the channel as per the topic or genre. Fill in all the necessary information and add all the descriptions. Here are the steps to follow before hitting on the publish button.
- Fill in the video information, including title, description, and thumbnail.
- Add more information like tags, subtitles, recording date and location. Specifying the video category will help people understand the content.
- Add the CTA elements like end screen or cards when required.
Once all the information is filled and cross-checked, it is time to hit the publish button. Do not forget to choose the public before publishing to be visible to everyone.
YouTube is an excellent platform for uploading videos, and it is a perfect platform for brands or businesses to promote themselves and independent creators. It takes a little planning and research to record, edit, and upload videos, and this step-by-step guide is all you need to help create engaging videos and reach a wider audience segment.